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ande frazier
Catalyzing self-reliance in women across the country

Ande Frazier | Behavioral Finance Expert | Speaker | Author

Connecting women to a brighter financial future

Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® , CExP, CEPA is inspiring women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations.

Ande began her more-than-30-year career as a financial adviser but quickly realized that traditional planning methods didn’t account for how much emotions factor into financial decision making. In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born.  

In 2020 Ande published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande’s book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.

Ande’s work is built on two core beliefs

Traditional approaches to speaking to women about money are broken

Conversations about money must align directly with women’s personal values and goals

In addition to her many accreditations, Ande served as the head of a multi-million-dollar fintech company and as VP of a major insurance company before returning to private practice working with clients throughout the country. She has earned numerous awards and honors including being named one of Bristol’s “Who’s Who Among Distinguished Professionals and Executives” and “Top 100 in Finance for 2019 and Top 50 Women of 2019 by Top 100 Magazine.


Ande also was recognized by the National Association of Insurance and Financial Advisors (NAIFA) in Atlanta, as one of the Top Women Advisors for 2021, 2022 and 2023.  She has 9 financial designations, including being a CERTIFIED FINANCIAL PLANNER™️ professional.    She continues to be involved in various other financial associations and is a Financial Security Advocate with NAIFA. 

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